--- title: "Fractional ownership - a radically simple idea — Ownify" description: "Ownify CEO TedX talk explaining fractional ownership and how to own bricks in a home. First time homebuyer solutions." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://ownify.com/#organization", "name": "Ownify", "alternateName": "Ownify Homeownership", "url": "https://ownify.com/", "logo": "https://ownify.com/favicon.png", "description": "Ownify is a fractional homeownership platform that helps first-time homebuyers buy a real home with as little as 2% down by partnering with long-term capital investors. 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First time homebuyer solutions.", "image": "https://cdn.sanity.io/images/v1sz851j/production/b969c4588b696799f2bc2f60ef0b4237612ef29a-3802x2016.png?rect=0,10,3802,1996&w=1200&h=630&fit=crop&auto=format", "datePublished": "2025-07-15T22:28:03Z", "dateModified": "2025-07-15T22:28:03Z", "author": { "@type": "Person", "name": "Frank Rohde" }, "publisher": { "@id": "https://ownify.com/#organization" }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://ownifyv2.lovable.app/blog/fractional-ownership-a-radically-simple-idea" } } ] --- We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy . You can change your cookie settings at any time by clicking “Preferences .” PreferencesDeclineAccept [![Ownify](/assets/ownify-logo-color-B9tRH5I9.png)](/) [Homebuyers](/homebuyers) [Investors](/investors) [Agents](/agents) [Markets](/markets) [Research](/research/ownify-university) [Blog](/blog) [About](/about) [Sign in](https://app.ownify.com/auth/magic/request)[Get started](https://app.ownify.com/applications/new) By Frank Rohde • July 15, 2025 # Fractional ownership - a radically simple idea Ownify CEO TedX talk explaining fractional ownership and how to own bricks in a home. First time homebuyer solutions. The idea of buying a home "brick by brick" over time, without a huge amount of debt, seems simple on the surface. Yet, the implementation of such a simple idea required significant investment, innovation, and some help of AI tooling. In June of 2025, I was invited by TedX Palo Alto to explain the radically simple idea of fractional ownership - watch the talk here: [https://www.youtube.com/watch?v=gDYGQUR99lE](https://www.youtube.com/watch?v=gDYGQUR99lE) #### Related reading - [how Ownify works](https://ownify.com/homebuyers/how-it-works) - [bricks explained](https://ownify.com/blog/what-are-bricks) - [the origin story](https://ownify.com/blog/our-journey-to-creating-ownify) - [more Ownify press and podcasts](https://ownify.com/press) ### Homebuyers - [How it works](/homebuyers/how-it-works) - [Are you eligible?](/homebuyers/eligibility) - [Build my plan](/myplan) - [Ownify vs. mortgage](/homebuyers/vs-mortgage) - [Ownify vs. rent-to-own](/how-rent-to-own-works) - [Detailed calculators](/homebuyers/detailed_calculators) - [Ownify Mortgage](/mortgage) ### Investors - [Why invest](/investors) - [Investor FAQ](/investors/faq) - [North Carolina Home Fund](/investors/north-carolina) - [Colorado Home Fund](/investors/colorado-home-fund) - [Become a partner](/investment-partner) ### Agents - [How it works](/agents/how-it-works) - [Agent benefits](/agents/benefits) - [Get accredited](/agents/accreditation) ### Markets - [Colorado](/markets/colorado) - [North Carolina](/markets/north-carolina) - [Tennessee](/markets/tennessee) - [California](/markets/california) - [All markets](/markets) ### Company - [About us](/about) - [Our impact](/research/our-impact) - [Ownify University](/research/ownify-university) - [Reviews](/reviews) - [Blog](/blog) - [Ownify Tools & Tech](/tech) [![Ownify](/assets/ownify-logo-reversed-CShwpfYm.png)](/) [Terms](/legal/terms)[Privacy](/legal/privacy)[Contact](/contact)[Consent Preferences](#)[Do Not Sell or Share My Personal Information](https://app.termly.io/notify/50967156-fd3e-48cb-95dc-98f33b36600a)[Limit the Use Of My Sensitive Personal Information](https://app.termly.io/notify/50967156-fd3e-48cb-95dc-98f33b36600a) © 2026 Ownify, Inc. All rights reserved. Equal Housing Opportunity. Fractional ownership investments are provided by Ownify, Inc., 548 Market Street #25841, San Francisco, CA 94104. Real Estate Brokerage services may be provided by Ownify Real Estate LLC, NCREC C36616. Mortgage broker and loan processing services are offered through Real-Finity Mortgage, LLC, dba Realfinity. NMLS #2445766 and #2723220. Real-Finity Mortgage, LLC is a licensed mortgage brokerage and maintains its corporate headquarters at 929 Alton Road Suite 500, Miami Beach, FL, 33139.