--- title: "Privacy Policy | Ownify" description: "How Ownify collects, uses, shares, and protects your personal information across our websites and services — including CIPA and California-resident disclosures." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://ownify.com/#organization", "name": "Ownify", "alternateName": "Ownify Homeownership", "url": "https://ownify.com/", "logo": "https://ownify.com/favicon.png", "description": "Ownify is a fractional homeownership platform that helps first-time homebuyers buy a real home with as little as 2% down by partnering with long-term capital investors. Active in Colorado, North Carolina, and Tennessee.", "foundingDate": "2022", "areaServed": [ { "@type": "State", "name": "Colorado" }, { "@type": "State", "name": "North Carolina" }, { "@type": "State", "name": "Tennessee" } ], "sameAs": [ "https://www.linkedin.com/company/ownify", "https://x.com/ownifyhome", "https://www.facebook.com/ownifyhome", "https://www.instagram.com/ownifyhome", "https://www.youtube.com/@ownify" ], "contactPoint": { "@type": "ContactPoint", "contactType": "customer support", "url": "https://ownify.com/contact", "areaServed": [ "US-CO", "US-NC", "US-TN" ], "availableLanguage": "English" } }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://ownify.com/#website", "url": "https://ownify.com/", "name": "Ownify", "publisher": { "@id": "https://ownify.com/#organization" }, "inLanguage": "en-US" }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://ownify.com/" }, { "@type": "ListItem", "position": 2, "name": "Legal", "item": "https://ownify.com/legal" }, { "@type": "ListItem", "position": 3, "name": "Privacy", "item": "https://ownify.com/legal/privacy" } ] } ] --- We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy . You can change your cookie settings at any time by clicking “Preferences .” Accept [![Ownify](/assets/ownify-logo-color-B9tRH5I9.png)](/) [Homebuyers](/homebuyers) [Investors](/investors) [Agents](/agents) [Markets](/markets) [Research](/research/ownify-university) [Blog](/blog) [About](/about) [Sign in](https://app.ownify.com/auth/magic/request?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916)[Get started](https://app.ownify.com/applications/new?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916) Legal # Privacy Policy Last updated April 22, 2026 This Privacy Notice for **Ownify Inc.** ("**we**," "**us**," or "**our**") describes how and why we might access, collect, store, use, and/or share ("**process**") your personal information when you use our services ("**Services**"), including when you: - Visit our website at [https://ownify.com](https://ownify.com/?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916), or any website of ours that links to this Privacy Notice - Use Ownify. Ownify Inc. and its related entities provide home financing, co-investment, and real estate brokerage services. - Engage with us in other related ways, including any marketing or events **Questions or concerns?** Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [privacy@ownify.com](mailto:privacy@ownify.com). ## Summary of key points _This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our [table of contents](#toc) below._ **What personal information do we process?** When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about [personal information you disclose to us](#personalinfo). **Do we process any sensitive personal information?** Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law. Learn more about [sensitive information we process](#sensitiveinfo). **Do we collect any information from third parties?** We may collect information from public databases, marketing partners, social media platforms, and other outside sources. Learn more about [information collected from other sources](#othersources). **How do we process your information?** We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. Learn more about [how we process your information](#infouse). **In what situations and with which types of parties do we share personal information?** We may share information in specific situations and with specific categories of third parties. Learn more about [when and with whom we share your personal information](#whoshare). **How do we keep your information safe?** We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Learn more about [how we keep your information safe](#infosafe). **What are your rights?** Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about [your privacy rights](#privacyrights). **How do you exercise your rights?** The easiest way to exercise your rights is by submitting a [data subject access request](https://app.termly.io/dsar/50967156-fd3e-48cb-95dc-98f33b36600a), or by contacting us. ## Table of contents 1. [What information do we collect?](#infocollect) 2. [How do we process your information?](#infouse) 3. [When and with whom do we share your personal information?](#whoshare) 4. [Do we use cookies and other tracking technologies?](#cookies) 5. [Do we offer artificial intelligence-based products?](#ai) 6. [How do we handle your social logins?](#sociallogins) 7. [How long do we keep your information?](#inforetain) 8. [How do we keep your information safe?](#infosafe) 9. [Do we collect information from minors?](#infominors) 10. [What are your privacy rights?](#privacyrights) 11. [Controls for Do-Not-Track features](#DNT) 12. [Do United States residents have specific privacy rights?](#uslaws) 13. [Do we make updates to this notice?](#policyupdates) 14. [How can you contact us about this notice?](#contact) 15. [How can you review, update, or delete the data we collect from you?](#request) ## 1\. What information do we collect? ### Personal information you disclose to us **In short:** We collect personal information that you provide to us. We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. **Personal information provided by you.** The personal information we collect may include: - names - phone numbers - email addresses - mailing addresses - job titles - usernames - passwords - contact preferences - contact or authentication data - billing addresses - debit/credit card numbers **Sensitive information.** When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information: - financial data - credit worthiness data - social security numbers or other government identifiers **Payment data.** We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe and Earnnest. You may find their privacy notice link(s) here: [https://stripe.com/privacy](https://stripe.com/privacy) and [https://earnnest.com/privacy-policy](https://earnnest.com/privacy-policy). **Social media login data.** We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will collect certain profile information about you from the social media provider, as described in the section called "[How do we handle your social logins?](#sociallogins)" below. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information. ### Information automatically collected **In short:** Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services. We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes: - _Log and usage data._ Service-related, diagnostic, usage, and performance information our servers automatically collect. - _Device data._ Information about your computer, phone, tablet, or other device you use to access the Services. - _Location data._ Precise or imprecise location data; you can opt out by disabling your Location setting, though some features may not work. ### Information collected from other sources **In short:** We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources. In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data, IP addresses, social media profiles, social media URLs, and custom profiles. If you interact with us on a social media platform using your social media account (e.g., Facebook or X), we receive personal information about you from such platforms such as your name, email address, and gender. ## 2\. How do we process your information? **In short:** We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. **We process your personal information for a variety of reasons, depending on how you interact with our Services, including:** - **To facilitate account creation and authentication and otherwise manage user accounts.** - **To deliver and facilitate delivery of services to the user.** - **To deliver targeted advertising to you.** We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. - **To protect our Services,** including fraud monitoring and prevention. - **To evaluate and improve our Services, products, marketing, and your experience.** - **To determine the effectiveness of our marketing and promotional campaigns.** - **To comply with our legal obligations.** ## 3\. When and with whom do we share your personal information? **In short:** We may share information in specific situations described in this section and/or with the following categories of third parties. **Vendors, consultants, and other third-party service providers.** We may share your data with third-party vendors, service providers, contractors, or agents ("**third parties**") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. The categories of third parties we may share personal information with are: - Data Analytics Services - Payment Processors - Credit Reporting Agencies We also may need to share your personal information in the following situations: - **Business transfers.** We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. - **When we use Google Maps Platform APIs.** We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location. - **Affiliates.** We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice. - **Business partners.** We may share your information with our business partners to offer you certain products, services, or promotions. ## 4\. Do we use cookies and other tracking technologies? **In short:** We may use cookies and other tracking technologies to collect and store your information. We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising. To the extent these online tracking technologies are deemed to be a "sale"/"sharing" under applicable US state laws, you can opt out as described below under "[Do United States residents have specific privacy rights?](#uslaws)" ### Google Analytics We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting, and Google Analytics Demographics and Interests Reporting. To opt out, visit [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout). You can opt out of Google Analytics Advertising Features through [Ads Settings](https://adssettings.google.com/). Other opt-out means include [http://optout.networkadvertising.org/](http://optout.networkadvertising.org/) and [http://www.networkadvertising.org/mobile-choice](http://www.networkadvertising.org/mobile-choice). For more information, visit the [Google Privacy & Terms page](https://policies.google.com/privacy). ### Tracking technologies and California residents When you visit ownify.com, we use the following third-party services to operate, secure, and analyze the site. Each of these may receive your IP address, device information, browser type, and pages you visit: - **Google Tag Manager and Google Analytics 4** — Google LLC. Used for site analytics and marketing measurement. - **HubSpot** — HubSpot, Inc. Used for marketing analytics, lead tracking, and email outreach. - **Cloudflare** — Cloudflare, Inc. Used for site security, performance monitoring, and DDoS protection. - **Chatbase** — Chatbase, Inc. Loaded only when you click the "Chat" button. Anything you type into the chat is sent to Chatbase. We do not load these services until you have provided consent through our cookie preferences banner. You can review or change your consent at any time using the "Cookie Preferences" link in the site footer. ### Your California privacy rights If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the California Invasion of Privacy Act (CIPA), including: - The right to know what personal information we collect, use, disclose, and sell or share. - The right to delete personal information we hold about you. - The right to opt out of the sale or sharing of personal information. - The right to limit the use of sensitive personal information. - The right to non-discrimination for exercising your rights. To exercise any of these rights, email [privacy@ownify.com](mailto:privacy@ownify.com) or use the "Do Not Sell or Share My Personal Information" link in the site footer. We will respond within 45 days. ### Your consent By using ownify.com after granting consent through our cookie preferences banner, you consent to the processing described above. You may withdraw consent at any time by changing your preferences in the same banner. ## 5\. Do we offer artificial intelligence-based products? **In short:** We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies. As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). The terms in this Privacy Notice govern your use of the AI Products within our Services. ### Use of AI technologies We provide the AI Products through third-party service providers ("AI Service Providers"), including Anthropic, OpenAI, and Perplexity. Your input, output, and personal information will be shared with and processed by these AI Service Providers. ### Our AI products Our AI Products are designed for the following functions: - AI document generation - AI insights - AI automation - AI bots ### How we process your data using AI All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. ## 6\. How do we handle your social logins? **In short:** If you choose to register or log in to our Services using a social media account, we may have access to certain information about you. Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). The profile information we receive may vary, but will often include your name, email address, friends list, and profile picture. We will use the information we receive only for the purposes described in this Privacy Notice. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. ## 7\. How long do we keep your information? **In short:** We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than six (6) months past the termination of the user's account. ## 8\. How do we keep your information safe? **In short:** We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission or storage technology can be guaranteed 100% secure. ## 9\. Do we collect information from minors? **In short:** We do not knowingly collect data from or market to children under 18 years of age. We do not knowingly collect, solicit data from, or market to children under 18, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of such a minor and consent to their use. If we learn that we have collected personal information from users under 18, we will deactivate the account and take reasonable measures to promptly delete such data. Contact us at [privacy@ownify.com](mailto:privacy@ownify.com). ## 10\. What are your privacy rights? **In short:** You may review, change, or terminate your account at any time, depending on your country, province, or state of residence. **Withdrawing your consent:** If we are relying on your consent, you have the right to withdraw your consent at any time. You can withdraw consent by contacting us using the details in "[How can you contact us about this notice?](#contact)" below. **Opting out of marketing and promotional communications:** You can unsubscribe at any time by clicking the unsubscribe link in our emails, replying "STOP" or "UNSUBSCRIBE" to our SMS messages, or contacting us. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties. ### Account information If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account. Upon request to terminate your account, we will deactivate or delete your account and information from our active databases. **Cookies and similar technologies:** Most web browsers accept cookies by default. You can set your browser to remove or reject cookies, though this may affect certain features. If you have questions or comments about your privacy rights, you may email us at [privacy@ownify.com](mailto:privacy@ownify.com). ## 11\. Controls for Do-Not-Track features Most web browsers and some mobile operating systems and applications include a Do-Not-Track ("DNT") feature. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. California law requires us to let you know how we respond to DNT signals. Because there currently is no industry or legal standard, we do not respond to them at this time. ## 12\. Do United States residents have specific privacy rights? **In short:** If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain, correct inaccuracies, get a copy of, or delete your personal information. ### Categories of personal information we collect The table below shows the categories of personal information we have collected in the past twelve (12) months. Category Examples Collected A. Identifiers Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, IP address, email address, and account name YES B. Personal information as defined in the California Customer Records statute Name, contact information, education, employment, employment history, and financial information YES C. Protected classification characteristics under state or federal law Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data YES D. Commercial information Transaction information, purchase history, financial details, and payment information YES E. Biometric information Fingerprints and voiceprints NO F. Internet or other similar network activity Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements NO G. Geolocation data Device location NO H. Audio, electronic, sensory, or similar information Images and audio, video, or call recordings created in connection with our business activities NO I. Professional or employment-related information Business contact details to provide Services at a business level; job title, work history, and professional qualifications if you apply for a job with us YES J. Education information Student records and directory information NO K. Inferences drawn from collected personal information Profile or summary about an individual's preferences and characteristics NO L. Sensitive personal information Financial information including account access details and social security numbers YES We will use and retain the collected personal information as needed to provide the Services or for: - Category A — 1 year - Category B — 1 year - Category C — 1 year - Category D — 1 year - Category I — As long as the user has an account with us - Category L — As long as the user has an account with us ### Your rights You have rights under certain US state data protection laws. These rights include: - **Right to know** whether or not we are processing your personal data - **Right to access** your personal data - **Right to correct** inaccuracies in your personal data - **Right to request** the deletion of your personal data - **Right to obtain a copy** of the personal data you previously shared with us - **Right to non-discrimination** for exercising your rights - **Right to opt out** of the processing of your personal data for targeted advertising, the sale of personal data, or profiling ### How to exercise your rights To exercise these rights, you can contact us by submitting a [data subject access request](https://app.termly.io/dsar/50967156-fd3e-48cb-95dc-98f33b36600a), by emailing us at [info@ownify.com](mailto:info@ownify.com), or by referring to the contact details at the bottom of this document. You can opt out from the selling of your personal information, targeted advertising, or profiling by disabling cookies in Cookie Preference Settings. ## 13\. Do we make updates to this notice? **In short:** Yes, we will update this notice as necessary to stay compliant with relevant laws. We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. ## 14\. How can you contact us about this notice? If you have questions or comments about this notice, you may email us at [privacy@ownify.com](mailto:privacy@ownify.com) or contact us by post at: Ownify Inc. 548 Market St, #25841 San Francisco, CA 94104 United States ## 15\. How can you review, update, or delete the data we collect from you? Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please fill out and submit a [data subject access request](https://app.termly.io/dsar/50967156-fd3e-48cb-95dc-98f33b36600a). ## Cookie Policy _Last updated April 22, 2026_ This Cookie Policy explains how **Ownify Inc.** ("**Company**," "**we**," "**us**," and "**our**") uses cookies and similar technologies to recognize you when you visit our website at [https://ownify.com](https://ownify.com/?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916) ("**Website**"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. ## What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Ownify Inc.) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. ## Why do we use cookies? We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below. ## How can I control cookies? You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services. The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit): ### Essential website cookies These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. Name Purpose Provider / Service Type / Expires \_\_cf\_bm Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. .lovable.app — [Cloudflare](https://www.cloudflare.com/privacypolicy/) server\_cookie · 1801s \_\_cf\_bm Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. .supabase.co — [Cloudflare](https://www.cloudflare.com/privacypolicy/) server\_cookie · 1801s \_\_cf\_bm Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. .apollo.io — [Cloudflare](https://www.cloudflare.com/privacypolicy/) server\_cookie · 1800s \_\_cf\_bm Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. .linkedin.com — [Cloudflare](https://www.cloudflare.com/privacypolicy/) server\_cookie · 1800s \_\_cf\_bm Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. .hubspot.com — [Cloudflare](https://www.cloudflare.com/privacypolicy/) http\_cookie · 1799s ### Performance and functionality cookies These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable. Name Purpose Provider / Service Type / Expires MR This cookie is used by Microsoft to reset or refresh the MUID cookie. .c.bing.com — [Microsoft](https://privacy.microsoft.com/) server\_cookie · 7d \_cfuvid Set by Cloudflare to enhance security and performance; helps identify trusted web traffic. .hubspot.com — [Cloudflare](https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/) server\_cookie · session MR This cookie is used by Microsoft to reset or refresh the MUID cookie. .c.clarity.ms — [Microsoft](https://privacy.microsoft.com/) server\_cookie · 7d ### Analytics and customization cookies These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you. Name Purpose Provider / Service Type / Expires \_ga Records a particular ID used to come up with data about website usage by the user. .ownify.com — [Google Analytics](https://business.safety.google/privacy/) http\_cookie · ~400d \_clsk Connects multiple page views by a user into a single Clarity session recording. .ownify.com — [Microsoft Clarity](https://privacy.microsoft.com/) http\_cookie · 1d \_\_hssc This cookie keeps track of sessions. .ownify.com — [HubSpot](https://legal.hubspot.com/privacy-policy?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916) http\_cookie · 1798s s7 Gather data regarding site usage and user behavior on the website. .linkedin.com — Adobe Analytics server\_cookie · 90d 11004971182 — www.google.com pixel\_tracker · session rp.gif — alb.reddit.com pixel\_tracker · session \_\_hstc The main cookie for tracking visitors. .ownify.com — [HubSpot](https://legal.hubspot.com/privacy-policy?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916) http\_cookie · 180d \_\_hssrc When HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. .ownify.com — [HubSpot](https://legal.hubspot.com/privacy-policy?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916) http\_cookie · session \_ga\_# Used to distinguish individual users by means of a randomly generated number as client identifier. .ownify.com — [Google Analytics](https://business.safety.google/privacy/) http\_cookie · ~400d \_\_ptq.gif Records anonymous page view data. track.hubspot.com — [HubSpot](https://legal.hubspot.com/privacy-policy?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916) pixel\_tracker · session SM Session cookie used to collect anonymous information on how visitors use a site. .c.clarity.ms — [Microsoft Clarity](https://privacy.microsoft.com/) server\_cookie · session hubspotutk Keeps track of a visitor's identity; passed to HubSpot on form submission and used when deduplicating contacts. .ownify.com — [HubSpot](https://legal.hubspot.com/privacy-policy?__hstc=53035703.36e1fa376f5741b3003c62b3890bba37.1787187546633.1787187546633.1787187546633.1&__hssc=53035703.1.1787187546633&__hsfp=459a5155cbd50c6758f41a978f891916) http\_cookie · 180d s7 Gather data regarding site usage and user behavior on the website. ownify.com — Adobe Analytics html\_local\_storage · persistent c.gif — c.clarity.ms — [Microsoft Clarity](https://privacy.microsoft.com/) pixel\_tracker · session \_cltk Used by Microsoft Clarity to store and track user interaction. ownify.com — [Microsoft Clarity](https://privacy.microsoft.com/) html\_session\_storage · session \_clck Persists the Clarity User ID and preferences unique to that site. .ownify.com — [Microsoft Clarity](https://privacy.microsoft.com/) http\_cookie · 365d s7 Gather data regarding site usage and user behavior on the website. aplo-evnt.com — Adobe Analytics server\_cookie · session CLID Identifies the first time Clarity saw this user on any site using Clarity. www.clarity.ms — [Microsoft Clarity](https://privacy.microsoft.com/) server\_cookie · 365d MUID Sets a unique user ID for tracking how the user uses the site. .bing.com — [Bing Analytics](https://privacy.microsoft.com/) http\_cookie · ~390d MUID Sets a unique user ID for tracking how the user uses the site. .clarity.ms — [Bing Analytics](https://privacy.microsoft.com/) http\_cookie · ~390d ### Advertising cookies These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Name Purpose Provider / Service Type / Expires SRM\_B Used by Microsoft Advertising in conjunction with Bing services for ad tracking and optimization. .c.bing.com — [Microsoft Bing](https://www.microsoft.com/privacy) server\_cookie · ~390d bcookie Used to optimize the range of advertising on LinkedIn. .linkedin.com — [LinkedIn Ad Analytics](https://www.linkedin.com/legal/privacy-policy) server\_cookie · 365d lastExternalReferrerTime Detects how the user reached the website by registering their last URL-address. ownify.com — [Meta Platforms](https://www.facebook.com/privacy/policy/) html\_local\_storage · persistent lidc LinkedIn B2B marketing platform; used to gain insight into types of users based on LinkedIn profile data. .linkedin.com — [LinkedIn](https://www.linkedin.com/legal/privacy-policy) server\_cookie · 1d UserMatchHistory LinkedIn B2B marketing platform; used to gain insight into types of users based on LinkedIn profile data. .linkedin.com — [LinkedIn](https://www.linkedin.com/legal/privacy-policy) server\_cookie · 30d \_gcl\_au Used by Google Ads for experimenting with advertisement efficiency across websites using their services. .ownify.com — [Google Ads](https://business.safety.google/privacy/) http\_cookie · 90d ANONCHK Used by Bing as a unique user identifier for users seeing Bing ads. .c.clarity.ms — [Bing](https://privacy.microsoft.com/) server\_cookie · 10m \_gcl\_ls — ownify.com — [Google](https://policies.google.com/privacy) html\_local\_storage · persistent test\_cookie Session cookie used to check if the user's browser supports cookies. .doubleclick.net — [DoubleClick](https://business.safety.google/privacy/) server\_cookie · 15m lastExternalReferrer Detects how the user reached the website by registering their last URL-address. ownify.com — [Meta Platforms](https://www.facebook.com/privacy/policy/) html\_local\_storage · persistent \_fbp Facebook tracking pixel used to identify visitors for personalized advertising. .ownify.com — [Facebook](https://www.facebook.com/privacy/policy/) http\_cookie · 90d ### Social networking cookies These cookies are used to enable you to share pages and content that you find interesting on our Website through third-party social networking and other websites. These cookies may also be used for advertising purposes. Name Purpose Provider / Service Type / Expires bscookie Cookie used for Sign-in with LinkedIn and/or for LinkedIn follow feature on third-party websites. .www.linkedin.com — [LinkedIn Ad Analytics](https://www.linkedin.com/legal/privacy-policy) server\_cookie · 365d ### Unclassified cookies These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers. Name Provider Type / Expires ri-\* c.clarity.ms server\_cookie · session ar\_debug px.ads.linkedin.com server\_cookie · 30d \_rdt\_uuid .ownify.com http\_cookie · 90d \_\_dpl ownify.com server\_cookie · 7d 680ad4e9cb1ac6001584a4ad\_eventQueue ownify.com html\_local\_storage · persistent ri-\* c.bing.com server\_cookie · session X-CSRF-TOKEN aplo-evnt.com server\_cookie · session apolloAnonId ownify.com html\_local\_storage · persistent 680ad4e9cb1ac6001584a4ad\_canTrack ownify.com html\_local\_storage · persistent ## How can I control cookies on my browser? As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers: - [Chrome](https://support.google.com/chrome/answer/95647#zippy=%2Callow-or-block-cookies) - [Internet Explorer](https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d) - [Firefox](https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop?redirectslug=enable-and-disable-cookies-website-preferences&redirectlocale=en-US) - [Safari](https://support.apple.com/en-ie/guide/safari/sfri11471/mac) - [Edge](https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd) - [Opera](https://help.opera.com/en/latest/web-preferences/) In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit: - [Digital Advertising Alliance](http://www.aboutads.info/choices/) - [Digital Advertising Alliance of Canada](https://youradchoices.ca/) - [European Interactive Digital Advertising Alliance](http://www.youronlinechoices.com/) ## What about other tracking technologies, like web beacons? Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning. ## Do you use Flash cookies or Local Shared Objects? Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations. If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the [Website Storage Settings Panel](http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html). You can also control Flash Cookies by going to the [Global Storage Settings Panel](http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager03.html) and following the instructions. Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content. ## Do you serve targeted advertising? Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these. ## How often will you update this Cookie Policy? We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated. ## Where can I get further information? If you have any questions about our use of cookies or other technologies, please email us at [info@ownify.com](mailto:info@ownify.com) or by post to: Ownify Inc. 548 Market St, #25841 San Francisco, CA 94104 United States Phone: (415) 573-2521 ### Homebuyers - [How it works](/homebuyers/how-it-works) - [Are you eligible?](/homebuyers/eligibility) - [Build my plan](/myplan) - [Ownify vs. mortgage](/homebuyers/vs-mortgage) - [Ownify vs. rent-to-own](/how-rent-to-own-works) - [Detailed calculators](/homebuyers/detailed_calculators) - [Ownify Mortgage](/mortgage) ### Investors - [Why invest](/investors) - [Investor FAQ](/investors/faq) - [North Carolina Home Fund](/investors/north-carolina) - [Colorado Home Fund](/investors/colorado-home-fund) - [Become a partner](/investment-partner) ### Agents - [How it works](/agents/how-it-works) - [Agent benefits](/agents/benefits) - [Get accredited](/agents/accreditation) ### Markets - [Colorado](/markets/colorado) - [North Carolina](/markets/north-carolina) - [Tennessee](/markets/tennessee) - [California](/markets/california) - [All markets](/markets) ### Company - [About us](/about) - [Our impact](/research/our-impact) - [Ownify University](/research/ownify-university) - [Reviews](/reviews) - [Blog](/blog) - [Ownify Tools & Tech](/tech) [![Ownify](/assets/ownify-logo-reversed-CShwpfYm.png)](/) [Terms](/legal/terms)[Privacy](/legal/privacy)[Contact](/contact)[Consent Preferences](#)[Do Not Sell or Share My Personal Information](https://app.termly.io/notify/50967156-fd3e-48cb-95dc-98f33b36600a)[Limit the Use Of My Sensitive Personal Information](https://app.termly.io/notify/50967156-fd3e-48cb-95dc-98f33b36600a) © 2026 Ownify, Inc. All rights reserved. Equal Housing Opportunity. Fractional ownership investments are provided by Ownify, Inc., 548 Market Street #25841, San Francisco, CA 94104. Real Estate Brokerage services may be provided by Ownify Real Estate LLC, NCREC C36616. Mortgage broker and loan processing services are offered through Real-Finity Mortgage, LLC, dba Realfinity. NMLS #2445766 and #2723220. Real-Finity Mortgage, LLC is a licensed mortgage brokerage and maintains its corporate headquarters at 929 Alton Road Suite 500, Miami Beach, FL, 33139. ✕ - Hi, I'm Owen. I can build a personalized homeownership plan for you here: https://ownify.com/myplan