--- title: "Ownify University — Free YouTube courses on homebuying" description: "Ownify University offers free, on-demand YouTube video courses covering every step of the first-time homebuying journey — from mortgage basics to closing day." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://ownify.com/#organization", "name": "Ownify", "alternateName": "Ownify Homeownership", "url": "https://ownify.com/", "logo": "https://ownify.com/favicon.png", "description": "Ownify is a fractional homeownership platform that helps first-time homebuyers buy a real home with as little as 2% down by partnering with long-term capital investors. 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With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy . You can change your cookie settings at any time by clicking “Preferences .” Accept [![Ownify](/assets/ownify-logo-color-B9tRH5I9.png)](/) [Homebuyers](/homebuyers) [Investors](/investors) [Agents](/agents) [Markets](/markets) [Research](/research/ownify-university) [Blog](/blog) [About](/about) [Sign in](https://app.ownify.com/auth/magic/request)[Get started](https://app.ownify.com/applications/new) Est. MMXXIV · Ownify University # The school of smart homeownership. A free, on-demand curriculum covering every step of the homebuying journey — from mortgage basics to closing day. Learn at your own pace, taught by Ownify operators and industry experts. 13 courses Free to watch Self-paced Course Catalog ## Lectures from Ownify University Each course is a short, focused lesson designed to demystify a key piece of the homebuying puzzle. OWN 101 ### Foundations of Homebuying An introduction to the homebuying journey — terms, timelines, and what to expect. OWN 102 ### The Legal Structure Understand the difference between holding title directly vs through a Limited Liability Company (LLC). OWN 201 ### How do Bricks work Understand how bricks are valued and transferred in the Ownify program. OWN 202 ### The math of fractional ownership Understand how the fractional ownership structure makes homeownership more affordable. OWN 301 ### The Ownify Calculator Understand how to calculate total housing cost across down payment, monthly payments, and equity gains. OWN 302 ### Fractional ownership compared to rent-to-own Understand the pitfalls of rent-to-own models and what to look out for. OWN 303 ### The Purchase Option Understand how the purchase option and fair market value work. OWN 304 ### Evergreen Equity Learn how a shared equity structure protects you from negative equity. OWN 305 ### Repairs & Maintenance Understand how repairs & maintenance work in Ownify's shared equity program. OWN 306 ### Rent calculation Understand how rent is calculated in the Ownify program. OWN 307 ### How do Improvements work Understand how you can make improvements to your home and how shared ownership treats them. OWN 308 ### How to negotiate a 5-7% purchase price reduction Learn how to use cash offers, agent compensation, inspections, and negotiation tactics to your advantage. OWN 401 ### TedX Palo Alto How do we help young people become homeowners? [ OWN 501 · Reading ### Thoughts on Real Estate Pricing Why can we reduce the purchase price by 5–7% through cash offers? Read the paper ](/research/pricing) [ OWN 502 · Reading ### Can AI make Homeownership Affordable? Three AI levers we're pulling to improve affordability. Read the paper ](/research/ai-homeownership-affordability) ## Knowledge is the first down payment. We add more courses all the time. Subscribe to our [YouTube channel](https://www.youtube.com/@ownifyhomes) to be notified when new lectures drop. ![Frank Rohde, Founder & CEO of Ownify](/assets/frank-rohde-DCfv89pU.png) By [Frank Rohde](/about) · Founder & CEO, Ownify **Frank Rohde** is Founder and CEO of [Ownify](https://ownify.com), the leading fractional homeownership platform in the U.S. He also manages the Ownify Home Funds, co-investing with qualified first-time homebuyers. Prior to Ownify, Frank was CEO of Nomis Solutions, the leading mortgage-pricing engine globally. He's a 3x fintech founder and entrepreneur with deep experience in data science, machine learning, real estate, and pricing. Prior to Nomis, Frank was Vice President of Product Management at [FICO](https://www.fico.com/) — the maker of the credit score. Frank started his career at [Oliver Wyman](https://www.oliverwyman.com/) after graduating with a BS in Finance and Real Estate from [The Wharton School](https://www.wharton.upenn.edu/) at the University of Pennsylvania. Frank is a licensed Realtor (**NCREC 340356**) and a licensed Mortgage Loan Originator (**NMLS 2723220**). Watch [Frank's TEDx talk on how we can help young people become homeowners](https://www.youtube.com/watch?v=gDYGQUR99lE). ### Homebuyers - [How it works](/homebuyers/how-it-works) - [Are you eligible?](/homebuyers/eligibility) - [Build my plan](/myplan) - [Ownify vs. mortgage](/homebuyers/vs-mortgage) - [Ownify vs. rent-to-own](/how-rent-to-own-works) - [Detailed calculators](/homebuyers/detailed_calculators) - [Ownify Mortgage](/mortgage) ### Investors - [Why invest](/investors) - [Investor FAQ](/investors/faq) - [North Carolina Home Fund](/investors/north-carolina) - [Colorado Home Fund](/investors/colorado-home-fund) - [Become a partner](/investment-partner) ### Agents - [How it works](/agents/how-it-works) - [Agent benefits](/agents/benefits) - [Get accredited](/agents/accreditation) ### Markets - [Colorado](/markets/colorado) - [North Carolina](/markets/north-carolina) - [Tennessee](/markets/tennessee) - [California](/markets/california) - [All markets](/markets) ### Company - [About us](/about) - [Our impact](/research/our-impact) - [Ownify University](/research/ownify-university) - [Reviews](/reviews) - [Blog](/blog) - [Ownify Tools & Tech](/tech) [![Ownify](/assets/ownify-logo-reversed-CShwpfYm.png)](/) [Terms](/legal/terms)[Privacy](/legal/privacy)[Contact](/contact)[Consent Preferences](#)[Do Not Sell or Share My Personal Information](https://app.termly.io/notify/50967156-fd3e-48cb-95dc-98f33b36600a)[Limit the Use Of My Sensitive Personal Information](https://app.termly.io/notify/50967156-fd3e-48cb-95dc-98f33b36600a) © 2026 Ownify, Inc. All rights reserved. Equal Housing Opportunity. Fractional ownership investments are provided by Ownify, Inc., 548 Market Street #25841, San Francisco, CA 94104. Real Estate Brokerage services may be provided by Ownify Real Estate LLC, NCREC C36616. Mortgage broker and loan processing services are offered through Real-Finity Mortgage, LLC, dba Realfinity. NMLS #2445766 and #2723220. Real-Finity Mortgage, LLC is a licensed mortgage brokerage and maintains its corporate headquarters at 929 Alton Road Suite 500, Miami Beach, FL, 33139.